Why Professional Real Estate Photography? 

  • Professional Photography is one of the best effective marketing tools for selling homes.

  • NAR research revealed that 89% of home buyers found photos very useful. 

  • Listings of homes with photos taken by professionals have about 61% more views than listing without.

  • Professional photography captures the buyer's attention even for low end homes.

  • There is only one chance to make a great first impression to potential home buyers searching online.

  • Professional photography can generate interest and excitement, which leads to good offers.

  • When people are searching for homes, they search by price range, location and the numbers of bedrooms and bathrooms, but once they have the list, the visual piece becomes a larger and more important part of the decision.

  • Technology is making it easier to shoot bad photos - camera phones don't have enough flash or depth of field for interiors. Good, clear photography of a neat, clean home may be your best competitive advantage.

  • Multiple studies have shown that homes marketed with professional photography can pay off in more showings, quicker sales and even better pricing.

According to the National Association of REALTORS® Highlights from the Profile of Home Buyers and Sellers95% of potential buyers are looking at listings online before physically visiting a property. A study by Google in the same year suggest that the number is even greater at 97% and that 88% of those buyers want to see professional quality photos with each listing. Thus, conventional wisdom may indicate that online listings with attractive, professional photos will garner a lot of attention.

How professional Photography Attract Buyers?

Look at these stories.

Significant Real Estate Photography Articles

The following are some of the most significant articles on the subject of real estate photography. These articles show an increasing awareness of the importance of real estate photography in marketing homes. Note that the blue titles are links to the articles.


Real Estate Photography Tips For Realtors - Don't Do it Yourself, You will lose Your Commission Check: I've done it myself; taken what I thought were great listing pictures and used them for my online MLS listing. My clients thought they were fine and I thought they were just fine, until I started working as a buyer's agent in Seattle a few years back. Real Estate Broker and the Founder of Shiloh Street University in Seattle, WA.

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Hiring a Professional Photographer Versus Shooting Photos Yourself:   Most people are finding their new home via the internet. The online presence is probably the most important aspect of realty in the 21st century. The biggest difference between hiring a professional photographer and taking the pictures yourself is the fact that the professional knows how to make something ordinary look spectacular. 

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Quality photos make all the difference in marketing your home: if you didn't get them with that first impression, you may never get that buyer back. Technology is making it easier to shoot bad photos — camera phones don't have enough flash or depth of field (for rooms). Good, clear photography of a neat, clean home may be your one competitive advantage

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Get a Picture-Perfect Home Sale: When people are searching for homes, they search by price range, location [and the numbers of bedrooms and bathrooms]. But then once they have the list, the visual piece becomes a larger and more important part of the decision; photos are the first impression, and can generate interest and excitement, which leads to good offers. 

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5 Real Estate photography tips to get your home sold: Smart home sellers want as many buyers as possible to see their home. That means the home has to look great not only in person, but also in photographs.

Making a house shine online starts with choosing a Realtor who prioritizes photography, says Barry Bevis, broker/owner of Bevis Realty in Tallahassee, Florida and author of a blog at BadMLSPhotos.com. 

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Making Every Picture Count: According to a New Your article,  IN real estate, a picture can be worth more than a thousand words. Much, much more. When selling properties online, agents and Web designers say that the pictures buyers see of houses and apartments for sale are often the first — and sometimes the only — chance for a seller to make a good impression. Less-than-flattering pictures can turn buyers off and lead to lonely open houses. 

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The Successful Combination of Photography and Real Estate: Picture that are poor or less than flattering can turn buyers off, leading to fewer leads and offers. In real estate, good picture - the right picture - are worth more than a thousand words - they can be worth thousands of dollars. "Location, location, location" is the common catch phrase when buying a house. "Photography, photography, photography" will soon be the new advise when selling. And paying to have professional real estate photographs, in comparison, is not really expensive when you consider the benefits. 

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Photos Of Your Home Matter In Real Estate: The first impression buyers most often get of a home is from the photos in the MLS listing, which they automatically receive in an email from their agent, or the pictures that accompany an online listing. With limited time and countless listings to review, buyers will quickly move on if photos don’t reflect well on a property. 

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6 reasons why a professional home photographer is worth the price

  • The term “professional photography” has many definitions.

  • The majority of the real estate agents selling upscale homes claim to use the best professional photography.

  • Did you know that listings with professional photos sell for more money?

  • Did you know that 92 percent of home buyers (according to realtor.org) use the Internet as part of their home search?

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Why our clients deserve better than DIY photos

  • I would never consider using my phone for photographs used to market a client’s home.
  • Anyone who believes that just anybody can take pictures needs to look at some MLS listings.
  • We owe it to our clients to do everything we can to make their property look amazing. 

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What is the main difference between amateur photography and professional photography in regards to real estate? There are two main differences: the first is equipment and the second is understanding how to take full advantage of that equipment. Having the skills and knowledge to utilize a DSLR camera, lighting, lens and depth of field is going to give a much better result than a point and shoot, or even worse, a camera phone.  Technology is making it easier to shoot bad photoscamera phones don't have enough flash, super wide angle lens, or depth of field among others. Good, clear photography of a neat, clean home may be your one competitive advantage.
The right equipment and technical skills of professional photography are far away from the point-and-shoot approach.

While having the best gear is a great start, it means little if you can’t use that equipment to its full advantage. That comes with training and experience. Being able to take that camera off auto and manipulate every aspect of the space and light really brings your photos to the next level and makes them ‘pop’ much more.

While photo editing skills are key in post-processing, it means little if the original image isn’t good to start with. Another big difference we see online is the overall composition and choosing how we are going to create a visually interesting image while keeping it informative at the same time…we want beautiful images but we also want them to convey the best aspects of the property to help it sell or rent faster.

What makes professional photographer so valuable? Professional photographers will focus on the best features of your property and make them stand out and shine…while, unlike amateur photographers just ‘show the space’, which doesn’t give the buyer any concept of space or relationship of rooms. Professional photographers make your listing stand out above the competition. Our goal is to make the potential buyer want to look at that specific property more than the others, and make the buyer to visualize themselves moving in before they even walk through the front door.

There are three factors that contribute to a property selling fast and for top dollars: staging, professional photography and pricing. Marketing the property online is the best way to reach the most people and it's also the most popular place viewers are searching. I’m seeing more and more agents and owners deciding to make that extra effort, you only have one chance to make a great first photographic impression for online viewers.

Look at some elements we use to make our Real Estate photos stand out.