Some Elements We Use to Make Our Online Real Estate Photos Stand Out and Capture the Attention of Online Buyers.


  • Wide angle lens: Increase the feeling of space in Interiors.
  • Light and Bright: Bright interiors make a more positive impression on the prospective buyer.
  • Bright windows distraction: Unless special lighting or photo editing software is used, interior windows will tend to look too bright so the view out the window is not visible. It is always possible to show the view out the window if the view is an important selling point of the property, however, special extra work by the photographer may be required to make sure the exterior view is clearly visible. Bright windows distract the viewer’s attention because the eye naturally moves to the brightest area in the photo. Sometimes the view outside is not important, while others being able to show the inside and the view out the window is critical.
BHD_2511-2BHD_2511-2 BHD_2520-2BHD_2520-2
BHD_3404 Alignment not view_1BHD_3404 Alignment not view_1 BHD_3404 Alignment viewBHD_3404 Alignment view
  • Insert an Image in a blank TV screen: A blank TV in a room don't make the room very attractive for more viewers, taking a photo with the TV on, don't show the image that you would like to have at that time, and it's impossible to take a high quality photo of something appearing on TV. We are able to insert images in the TV from the subject property best features such as Pools, Backyard, Community Amenities or just include an image from our stock photos.
BHD_1454 Image on TVBHD_1454 Image on TV BHD_1459-2 Image on TVBHD_1459-2 Image on TV
BHD_1414 Image on TVBHD_1414 Image on TV BHD_1514 Image on TVBHD_1514 Image on TV
  • Don’t let color casts distract: Strong color casts (typically a strong orange color) distract the viewers attention.
  • Composition: When presenting interiors visually the way a photo is framed, what’s left in and out contributes to its effectiveness. There are some general rules, but most people intuitively recognize when a photo works and when it doesn’t.
  • Vertical and Horizontal lines (furniture, walls etc.) must be perfectly straight and level:  We live in a world where we unconsciously know that all walls are perfectly vertical. When a viewer sees a room where the walls are not parallel with the side of the photo, the viewer is visually distracted and disoriented. A voice in their head is saying, “This is not right”. Verticals that are not perfectly straight with the edge of the photo is the first indication of a non-professional interior photographer. Wide-angle lenses cause lines near the edges of photos to curve, special efforts and software must be used to remove distortion.
BHD_7126 Unprofessional photoBHD_7126 Unprofessional photo            Unlevel, color cast, noise, low light, etc. BHD_7126 Exposure compensation ACR noise reductionBHD_7126 Exposure compensation ACR noise reduction           Professional Interior Photo Techniques
Remax - Susan AshRemax - Susan Ash            Unlevel, color cast, noise, low light, etc. BHD_2420 with Distortion and Color CastBHD_2420 with Distortion and Color CastBraulio Hernandez brauliohdez@yahoo           Professional Interior Photo Techniques
  • Avoiding photographer and Flash for all things reflections (mirrors, glasses, backsplashs, tiles, hi-gloss laminates, etc.): Interiors photography presents many challenges for the casual photographer. Placing the camera where it can’t be seen always helps. Sometimes that can be impossible. When it is impossible for technical or aesthetic reasons, experience can make post-processing easier and more effective. Avoiding flash pops is also worth watching out for and again very difficult to avoid with on camera flash. Unfortunately, no flash may result in poorly exposure.
Image1Image1       Unlevel, reflection, camera & agent in mirror. BHD_6572BHD_6572Braulio Hernandez brauliohdez@yahoo        Professional Interior Photo Techniques
  • For more camera in mirror removed in frame click here.
  • Color Balance: In photography and image processing, color balance is the global adjustment of the intensities of the colors (typically red, green, and blue primary colors). An important goal of this adjustment is to render specific colors – particularly neutral colors – correctly. Hence, the general method is sometimes called gray balance, neutral balance, or white balance. Color balance changes the overall mixture of colors in an image and is used for color correction. Generalized versions of color balance are used to correct colors other than neutrals or to deliberately change them for effect.

     BHD_0495 Copy Verticals alignedBHD_0495 Copy Verticals alignedBraulio Hernandez brauliohdez@yahoo           Color Balance at it came from the Camera

      BHD_0495 Verticals alignedBHD_0495 Verticals alignedBraulio Hernandez brauliohdez@yahoo                             Color Balance Adjusted 

  • Distractions: You want to remove all the distractions from photos that don’t help in presenting the features of the home. Things like cables, people, dogs, cats, messy rooms and miscellaneous junk.

BHD_3553 COPYBHD_3553 COPY                                      Distraction

      BHD_3545 COPYBHD_3545 COPY            Staged for better photo exposure

  • Elevated Photography: Not all properties have a perfect view from the street, various things can be in the way that blocks the view of the home, things like landscaping and fencing can make it difficult for buyers to see the front or back of the property. Pole aerial photography allows us to put our camera higher up in the sky to be more eye level with the property. Additionally, viewers are able to see features behind the house like sea, river, lakes, forest, pools, and more. They are a wonderful way to showcase your property.


       The Preserve at Estero, Estero, FloridaThe Preserve at Estero, Estero, FloridaBraulio Hernandez brauliohdez@yahoo


for more ELEVATED photos


Why Home Sellers Need Professional Photography?