Why Professional Photography Can Be Your Best Competitive Advantage?

According to the National Association of REALTORS® Highlights from the Profile of Home Buyers and Sellers revealed that 95% of potential buyers are looking at listings online before physically visiting a property. A study by Google in the same year suggest that the number is even greater at 97% and that 89% of those buyers want to see professional quality photographs with each listing. Thus, conventional wisdom may indicate that online listings with attractive, professional photographs will garner a lot of attention.

The Following Articles Highlight the Importance of Professional Photography

They show an increasing awareness of the importance of real estate photography in marketing homes.

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Making Every Picture Count: According to a New Your article,  IN real estate, a picture can be worth more than a thousand words. Much, much more. When selling properties online, agents and Web designers say that the pictures buyers see of houses and apartments for sale are often the first — and sometimes the only — chance for a seller to make a good impression. Less-than-flattering pictures can turn buyers off and lead to lonely open houses by The New York Times.

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Understanding Real Estate Photography & Tips for Sellers: Photography matters when selling your home. With online listings from real estate agents and websites like Zillow, Trulia, and Realtor.com, buyers are now getting what’s essentially a “first showing” through the web. This means a seller needs good listing photos to create a positive impression of their house by Extra Space.

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5 Real Estate photography tips to get your home sold: Smart home sellers want as many buyers as possible to see their home. That means the home has to look great not only in person, but also in photographs.

Making a house shine online starts with choosing a Realtor who prioritizes photography, says Barry Bevis, broker/owner of Bevis Realty in Tallahassee, Florida and author of a blog at BadMLSPhotos.com by Bankrate.

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Quality photos make all the difference in marketing your home: if you didn't get them with that first impression, you may never get that buyer back. Technology is making it easier to shoot bad photos — camera phones don't have enough flash or depth of field (for rooms). Good, clear photography of a neat, clean home may be your one competitive advantage by Chicago Tribune.

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6 reasons why a professional home photographer is worth the price

Don't underestimate the power of superb pictures

  • Did you know that listings with professional photos sell for more money? Not only that, but they sell quicker.

  • The term “professional photography” has many definitions.

  • The majority of the real estate agents selling upscale homes claim to use the best professional photography.

  • Did you know that 92 percent of home buyers (according to realtor.org) use the Internet as part of their home search? by inman.

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Photos Of Your Home Matter In Real Estate: The first impression buyers most often get of a home is from the photos in the MLS listing, which they automatically receive in an email from their agent, or the pictures that accompany an online listing. With limited time and countless listings to review, buyers will quickly move on if photos don’t reflect well on a property by Forbes.

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The Successful Combination of Photography and Real Estate: Picture that are poor or less than flattering can turn buyers off, leading to fewer leads and offers. In real estate, good picture - the right picture - are worth more than a thousand words - they can be worth thousands of dollars. "Location, location, location" is the common catch phrase when buying a house. "Photography, photography, photography" will soon be the new advise when selling. And paying to have professional real estate photographs, in comparison, is not really expensive when you consider the benefits by RISMedia.

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Get a Picture-Perfect Home Sale: When people are searching for homes, they search by price range, location [and the numbers of bedrooms and bathrooms]. But then once they have the list, the visual piece becomes a larger and more important part of the decision; photos are the first impression, and can generate interest and excitement, which leads to good offers by The Wall Street Journal.

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Why our clients deserve better than DIY photos

  • I would never consider using my phone for photographs used to market a client’s home.
  • Anyone who believes that just anybody can take pictures needs to look at some MLS listings.
  • We owe it to our clients to do everything we can to make their property look amazing by inman.

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How Professional Photography Attracted Buyers? Loot at these stories...

Summary

  • Professional Photography make the lists stand out above the competition, they make all the difference in marketing and will be essential to capture the attention of the people who are searching for homes online.

  • Professional Photography is one of the best effective marketing tools for selling homes.

  • Professional Photography capture the buyer's attention even for low end homes.

  • Professional Photography of a neat, clean home can be your best competitive advantage.

  • There is only one chance to make a great first photographic impression to potential home buyers searching online, if sellers didn’t get them with that first photographic impression, you may never get that buyer back.

  • Professional Photography generate interest, emotion and excitement, which leads to good offers.

  • Professional Photography make potential buyer to look at your property more than the others.

  • When people are searching for homes, they search by price range, location and the numbers of bedrooms and bathrooms, but once they have the list, the visual piece becomes a larger and more important part of the decision.

  • Marketing the property online is the best way to reach the most people and it's also the most popular place viewers are searching, sellers only have one chance to make a great first photographic impression for online viewers, buyers with limited time and countless listings to review will quickly move on if photos don't reflect well on a property.

  • Multiple studies have shown that homes marketed with professional photography can pay off in more showings, quicker sales and even better pricing.

What is the main difference between amateur photography and professional photography in regard to real estate? There are two main differences: the first is equipment and the second is understanding how to take full advantage of that equipment. Having the skills and knowledge to utilize a DSLR camera, lighting, lens and depth of field is going to give a much better result than a point and shoot, or even worse, a camera phone.  Technology is making it easier to shoot bad photoscamera phones don't have enough flash, super wide angle lens, or depth of field among others. Good, clear photography of a neat, clean home may be your best competitive advantage if you are on the market and competing against 20 similar starter homes. You may be able to make it sell before the guy who has the same house across the street.

The right equipment and technical skills of professional photography are far away from the point-and-shoot approach.

While having the best gear is a great start, it means little if you can’t use that equipment to its full advantage. That comes with training and experience. Being able to take that camera off auto and manipulate every aspect of the space and light really brings your photos to the next level and makes them ‘pop’ much more.

While photo editing skills are key in post-processing, it means little if the original image isn’t good to start with. Another big difference we see online is the overall composition and choosing how we are going to create a visually interesting image while keeping it informative at the same time…we want beautiful images but we also want them to convey the best aspects of the property to help it sell faster.

What makes professional photographer so valuable? Professional photographers will focus on the best features of your property and make them stand out and shine…while, unlike amateur photographers just ‘show the space’, which doesn’t give the buyer any concept of space or relationship of rooms. Professional photographers make your listing stand out above the competition. Our goal is to make the potential buyer want to look at your property more than the others and make the buyer to visualize themselves moving in before they even walk through the front door.

Professional Photography is one of the best effective marketing tools for selling homes and marketing the property online is the best way to reach the most people and it's also the most popular place viewers are searching, you only have one chance to make a great first photographic impression for online viewers, with limited time and countless listings to review buyers will quickly move on if photos don't reflect well on a property.

Look at some elements we use to make our Real Estate photos stand out.