Why Professional Photography Can Be Your Best Competitive Advantage? According to the National Association of REALTORS® Highlights from the Profile of Home Buyers and Sellers revealed that 95% of potential buyers are looking at listings online before physically visiting a property. A study by Google in the same year suggest that the number is even greater at 97% and that 89% of those buyers want to see professional quality photographs with each listing. Thus, conventional wisdom may indicate that online listings with attractive, professional photographs will garner a lot of attention. |
The Following Articles Highlight the Importance of Professional Photography They show an increasing awareness of the importance of real estate photography in marketing homes. |
How Professional Photography Attracted Buyers? Loot at these stories... |
Summary
|
What is the main difference between amateur photography and professional photography in regard to real estate? There are five main differences: the first is equipment, the second is understanding how to take full advantage of that equipment, the third is composition (a key aspect of a good photography and video), the fourth is lighting and fifth is editing (who will remove blemishes and adjust color tone, white balance, lens distortion, vertical lines and much more). Having the skills and knowledge to utilize a DSLR camera, lighting, lens and depth of field is going to give a much better result than a point and shoot camera. Technology is making it easier to shoot bad photos — camera phones don't have enough flash, super wide angle lens, or depth of field among others. Good, clear photography of a neat, clean home may be your best competitive advantage if you are on the market and competing against 20 similar starter homes. You may be able to make it sell before the guy who has the same house across the street. The right equipment and technical skills of professional photography are far away from the point-and-shoot approach. While having the best gear is a great start, it means little if you can’t use that equipment to its full advantage. That comes with training and experience. Being able to take that camera off auto and manipulate every aspect of the space and light really brings your photos to the next level and makes them ‘pop’ much more. While photo editing skills are key in post-processing, it means little if the original image isn’t good to start with. Another big difference we see online is the overall composition and choosing how we are going to create a visually interesting image while keeping it informative at the same time…we want beautiful images but we also want them to convey the best aspects of the property to help it sell faster. |
What makes professional photographer so valuable? Professional photographers will focus on the best features of your property and make them stand out and shine…while, unlike amateur photographers just ‘show the space’, which doesn’t give the buyer any concept of space or relationship of rooms. Professional photographers make your listing stand out above the competition. Our goal is to make the potential buyer want to look at your property more than the others and make the buyer to visualize themselves moving in before they even walk through the front door. Professional Photography is one of the best effective marketing tools for selling homes and marketing the property online is the best way to reach the most people and it's also the most popular place viewers are searching, you only have one chance to make a great first photographic impression for online viewers, with limited time and countless listings to review buyers will quickly move on if photos don't reflect well on a property. Look at some elements we use to make our Real Estate photos stand out. |