Some elements we use to make an online Real Estate Photo stand out and capture the attention of online buyers.

  • Wide angle lens: Increase the feeling of space in Interiors.
  • Light and Bright: Bright interiors make a more positive impression on the prospective buyer.
  • Bright windows distraction: Unless special lighting or photo editing software is used interior windows will tend to look too bright so the view out the window is not visible. It is always possible to show the view out the window if the view is an important selling point of the property, however, special work by the photographer may be required to make sure the exterior view is clearly visible. Bright windows distract the viewer’s attention because the eye naturally moves to the brightest area in the photo. Sometimes the view outside is not important, while other times, with view properties, being able to show the inside and the view out the window is critical.
  • Don’t let color casts distract: Strong color casts (typically a strong orange color) distract the viewers attention.
  • Composition: When presenting interiors visually the way a photo is framed, what’s left in and out contributes to its effectiveness. There are some general rules, but most people intuitively recognize when a photo works and when it doesn’t.
  • Vertical and Horizontal lines (furniture, walls etc.) must be perfectly straight and level:  We live in a world where we unconsciously know that all walls are perfectly vertical. When a viewer sees a room where the walls are not parallel with the side of the photo, the viewer is visually distracted and disoriented. A voice in their head is saying, “This is not right”. Verticals that are not perfectly straight with the edge of the photo is the first indication of a non-professional interior photographer. Wide-angle lenses cause lines near the edges of photos to curve, special efforts and software must be used to remove distortion.
BHD_7126 Unprofessional photoBHD_7126 Unprofessional photo                Unlevel, color cast, noise, low light, etc. BHD_7126 Exposure compensation ACR noise reductionBHD_7126 Exposure compensation ACR noise reduction         Professional Interior Photo Techniques
Remax - Susan AshRemax - Susan Ash                 Unlevel, color cast, noise, low light, etc. BHD_2420 with Distortion and Color CastBHD_2420 with Distortion and Color CastBraulio Hernandez brauliohdez@yahoo        Professional Interior Photo Techniques
  • Avoiding photographer and Flash for all things reflections (mirrors, glasses, backsplashs, tiles, hi-gloss laminates, etc.): Interiors photography presents many challenges for the casual photographer. Placing the camera where it can’t be seen always helps. Sometimes that can be impossible. When it is impossible for technical or aesthetic reasons, experience can make post-processing easier and more effective. Avoiding flash pops is also worth watching out for and again very difficult to avoid with on camera flash. Unfortunately, no flash may result in poorly exposure.
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Unlevel, reflection, camera and agent in mirror.

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Professional Interior Photo Techniques

  • Distractions: You want to remove all the distractions from photos that don’t help in presenting the features of the home. Things like cables, people, dogs, cats and miscellaneous junk.

DistractionsDistractions

Distraction

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Staged for better photo exposure

  • Elevated Photography: Not all properties have a perfect view from the street, various things can be in the way that blocks the view of the home, things like landscaping and fencing can make it difficult for buyers to see the front or back of the property. Pole aerial photography allows us to put our camera higher up in the sky to be more eye level with the property. Additionally, viewers are able to see features behind the house like sea, river, lakes, forest, pools, and more. They are a wonderful way to showcase your property.

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The Preserve at Estero, Estero, FloridaThe Preserve at Estero, Estero, FloridaBraulio Hernandez brauliohdez@yahoo
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Eye level

The Preserve at Estero, Estero, FloridaThe Preserve at Estero, Estero, FloridaBraulio Hernandez brauliohdez@yahoo

Elevated photography